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Orchestra Leadership Academy Seminars

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Maximize your time in Nashville: Enhance your professional skills at an OLA seminar! (Advance registration and additional fee required.) All seminars include lunch.

Two-Day Seminars (Tuesday, June 19 and Wednesday, June 20):

June 19: 9:30am-4:30pm, except "Building Audiences," which goes until 5:30pm. Includes lunch.
June 20: 8:00am-1:00pm. Includes lunch.

Artistic Excellence: Giving Meaning, Ensuring Continuity, and Achieving Legacy
This seminar will examine what "artistic excellence" really means and the essential roles and responsibilities that institutional leaders must take on to ensure artistic excellence and institutional legacy over time.

Building Audiences through Engagement: Aligning Marketing, Education, and Programming
This cross-disciplinary seminar will tackle tough issues at the intersection of programming, education, and marketing. Participants will be asked to reconsider old thinking in favor of a more coherent strategy of engagement that embraces audiences on many levels.

Concert Halls: All Questions Answered
How do you approach the task of planning to build a facility? This seminar will seek to help those responsible for overseeing the planning and management of capital projects unravel those often tangled strands to create a well-informed consensus within their organizations.

One-Day Seminars (Wednesday, June 20):

Schedule: 8:00am-1:00pm. Includes lunch.

Achieving Civic Stature
What would it look like for an orchestra to be seen by a wide public as absolutely essential to its community? This hands-on workshop—and laboratory—will begin to define characteristics that would exemplify "best practices" in orchestra-community connections.

Aligning Money with Mission
It's not just about balancing the budget; it's also about ensuring that the funds available are used "smartly." This seminar will provide practical analytic and strategic skills to help you achieve financial stability and artistic growth.

Best Practices for E-Marketing
E-marketing is the newest and fastest-growing area of the marketing world. Are you making use of the best and latest knowledge available? This seminar will help you maximize your e-marketing success by focusing on two critical areas: web sites and e-mail marketing.

Everything You Need to Know About Capital Campaigns
How do we plan to acquire the infusion of funds necessary to support our orchestras' needs? This seminar will help participants gain an understanding of capital-campaign methodology, and give you hands-on tools to learn how to build a viable campaign structure, determine a financial objective, recruit volunteer leaders and implement the best strategy for your organization.

Improving Board Performance through Self-Assessment
Do you believe—as a trustee and/or as an executive director or other key staffer—that your board could become even more effective? The tools and habits of board self-assessment are knowable, learnable, and invaluable to improving the capacity of the board to contribute to the overall health of the orchestra.

Increasing Older Adults' Engagement In the Arts
Americans increasingly expect to live active lives well into their golden years. This session provides training and ideas on how to grow our educational programming and to welcome older adults into new relationships with our orchestras.

Managing People in a Multi-Constituent Environment
Even with the best systems available to run the most vital, efficient organizations possible, it's always the human factor that determines success or failure. This session deals with techniques to manage constituencies in complex organizations involving multiple stakeholders.

Putting Your Passion to Work: Developing Effective Advocacy Skills
In this seminar, you will learn to develop the confidence, capacity, and skill to be a powerful advocate, and to leverage the enthusiasm and energy of staff, board members, volunteers, and musicians as advocates for your orchestra.

Volunteers: Working Effectively with Diverse Leadership Styles
This seminar will focus on you as a volunteer leader, giving you the tools to more fully understand the leadership styles of those with whom you work—and helping them, in turn, to motivate and lead in a demanding and rapidly changing environment.

What's New in Electronic Media
New opportunities and challenges in technology seem to fly at us—at warp speed—almost on a daily basis. This seminar will provide an overview of business models and the strategic, contractual, and other practical issues you need to understand in this rapidly changing area of our industry.

The Orchestra Leadership Academy is made possible by grants from The Andrew W. Mellon Foundation, The Hearst Foundation, Inc., The Bruno Walter Memorial Foundation, the National Endowment for the Arts, The Lynde and Harry Bradley Foundation, the New York City Department of Cultural Affairs, Con Edison, and a gift from Daniel R. Lewis.

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