Every City Music City American Symphony Orchestra League, 62nd National Conference, June 19-23 2007, Nashville, TN Hosted by Nashville Symphony
 
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Check this page regularly for updates to this day-by-day Conference schedule.

Items with an asterisk (*) indicate advance registration and/or additional fee required.

Visit the calendar for a quick view of events.

Tuesday, June 19

Choose from three Orchestra Leadership Academy seminars, including:
9:30am-4:30pm
Convention Center
Room 201
Artistic Excellence: Giving Meaning, Ensuring Continuity, and Achieving Legacy*
This seminar will examine what "artistic excellence" really means and the essential roles and responsibilities that institutional leaders must take on to ensure artistic excellence and institutional legacy over time.

Faculty: Tom Morris, artistic director, Ojai Festival; former executive director, The Cleveland Orchestra; Marin Alsop, music director designate, Baltimore Symphony Orchestra; Bruce Coppock, president and managing director, The Saint Paul Chamber Orchestra; John de Jarnatt, retired musician, Seattle Symphony; Lowell J. Noteboom, chair, American Symphony Orchestra League

9:30am-5:30pm
Note: Building Audiences runs one hour longer than other sessions

Convention Center
Rooms 209-210
Building Audiences through Engagement: Aligning Marketing, Education, and Programming*
This cross-disciplinary seminar will tackle tough issues at the intersection of programming, education, and marketing. Participants will be asked to reconsider old thinking in favor of a more coherent strategy of engagement that embraces audiences on many levels.

Faculty: Alan Brown, principal, WolfBrown; Joan Cumming, vice president, marketing and communications, Los Angeles Philharmonic; Ted Wiprud, director of education, New York Philharmonic

9:30am-4:30pm
Convention Center
Room 203
Concert Halls: All Questions Answered*
How do you approach the task of planning to build a facility? This seminar will seek to help those responsible for overseeing the planning and management of capital projects unravel those often tangled strands to create a well-informed consensus within their organizations.

Faculty: Adrian Ellis, AEA Consulting; Alan D. Valentine, president and CEO, Nashville Symphony; Larry Kirkegaard, president, Kirkegaard Associates

Wednesday, June 20

7:00am-4:00pm Exhibit Area and Internet Café Open
Choose from thirteen Orchestra Leadership Academy seminars, including:
8:00am-1:00pm
Convention Center
Room 201
Artistic Excellence: Giving Meaning, Ensuring Continuity, and Achieving Legacy*
(Continued from Tuesday)
Convention Center
Room 209-210
Building Audiences through Engagement: Aligning Marketing, Education, and Programming*
(Continued from Tuesday)
Convention Center
Room 203
Concert Halls: All Questions Answered*
(Continued from Tuesday)
Convention Center
Room 202
Achieving Civic Stature*
What would it look like for an orchestra to be seen by a wide public as absolutely essential to its community? This hands-on workshop—and laboratory—will begin to define characteristics that would exemplify "best practices" in orchestra-community connections.

Faculty: Jonathan Katz, chief executive officer, National Assembly of State Arts Agencies; James Undercofler, president and CEO, The Philadelphia Orchestra; Tom Cabaniss, animateur, The Philadelphia Orchestra

Convention Center
Room 208
Aligning Money with Mission*
It's not just about balancing the budget; it's also about ensuring that the funds available are used "smartly." This seminar will provide practical analytic and strategic skills to help you achieve financial stability and artistic growth.

Faculty: Bill Thomas, assistant manager, The Metropolitan Opera; David Snead, director of marketing, New York Philharmonic; Graham Parker, general director, Orpheus Chamber Orchestra

Convention Center
Room 109
Best Practices for E-Marketing*
E-marketing is the newest and fastest-growing area of the marketing world. Are you making use of the best and latest knowledge available? This seminar will help you maximize your e-marketing success by focusing on two critical areas: websites and e-mail marketing.

Faculty: Eugene Carr, president, Patron Technology

Convention Center
Room 102
Everything You Need to Know About Capital Campaigns*
How do we plan to acquire the infusion of funds necessary to support our orchestras' needs? This seminar will help participants gain an understanding of capital-campaign methodology, and give you hands-on tools to learn how to build a viable campaign structure, determine a financial objective, recruit volunteer leaders, and implement the best strategy for your organization.

Faculty: Ray Happy, managing director, CCS Fundraising

Convention Center
Room 213
Improving Board Performance through Self-Assessment*
Do you believe—as a trustee and/or as an executive director or other key staffer—that your board could become even more effective? The tools and habits of board self-assessment are knowable, learnable, and invaluable to improving the capacity of the board to contribute to the overall health of the orchestra.

Faculty: Fred Miller, president, The Chatham Group

Convention Center
Room 212
Increasing Older Adults' Engagement In the Arts*
Americans increasingly expect to live active lives well into their golden years. This session provides training and ideas on how to grow our educational programming and to welcome older adults into new relationships with our orchestras.

Faculty: Kenneth T. Cole, program director, National Guild of Community Schools of the Arts; Susan Perlstein, executive director, National Center for Creative Aging

Convention Center
Room 211
Managing People in a Multi-Constituent Environment*
Even with the best systems available to run the most vital, efficient organizations possible, it's always the human factor that determines success or failure. This session deals with techniques to manage constituencies in complex organizations involving multiple stakeholders.

Faculty: Elizabeth Warshawer, executive vice president, Curtis Institute of Music; former vice president and chief operating officer, The Philadelphia Orchestra

Convention Center
Room 103
Putting Your Passion to Work: Developing Effective Advocacy Skills*
In this seminar, you will learn to develop the confidence, capacity, and skill to be a powerful advocate, and to leverage the enthusiasm and energy of staff, board members, volunteers, and musicians as advocates for your orchestra.

Faculty: Tom Birch, legislative counsel, National Assembly of State Arts Agencies; Dalouge Smith, trustee, California Arts Advocates, president and CEO, San Diego Youth Symphony and Conservatory; Heather Noonan, vice president, advocacy, American Symphony Orchestra League

Convention Center
Room 104
Volunteers: Working Effectively with Diverse Leadership Styles*
This seminar will focus on you as a volunteer leader, giving you the tools to more fully understand the leadership styles of those with whom you work—and helping them, in turn, to motivate and lead in a demanding and rapidly changing environment.

Faculty: Vicki Clark, consultant and trainer, Building the Capacity of Organizations

Convention Center
Room 108
What's New in Electronic Media*
New opportunities and challenges in technology seem to fly at us—at warp speed—almost on a daily basis. This seminar will provide an overview of business models and the strategic, contractual, and other practical issues you need to understand in this rapidly changing area of our industry.

Faculty: Laura Brownell, executive director, Symphonic Services Division, American Federation of Musicians; Joseph H. Kluger, senior consultant, AEA Consulting, former executive director, The Philadelphia Orchestra; Robert Levine, musician, Milwaukee Symphony Orchestra, co-chair, local Internet oversight committee

1:15pm-2:00pm Conference Orientation!
Connect with seasoned attendees and first-time delegates.
2:15pm-3:30pm
Renaissance Hotel
Ryman
Marketing, All Meeting Groups

Roundtables

Marketing meetings sponsored by DCM, Inc.—Telemarketing and Telefundraising for the Arts

4:00pm Exhibit Area and Internet Café Close
4:00pm-6:00pm Ryman Auditorium OPENING SESSION
"EVERY CITY, MUSIC CITY"

How can every city become a music city?
This opening session looks at the essential role orchestras can play in their communities. How do we earn, grow, and maintain a vital civic role? Where do we fit across a spectrum of artistic genres? This opening session takes a look at orchestras both "from the outside in" and "from the inside out"—all to the goal of ensuring that our orchestras take their places as critical—and multifaceted—contributors to vibrant community life.

A panel discussion around "The Role of Arts and Culture in the Creation of Smart/Destination Cities and Communities" includes Nashville's own mayor, the Honorable Bill Purcell; publisher Austin Kiplinger; Elizabeth Burmaster, president, Council of Chief State School Officers; Mac Crawford, chairman, CVS/Caremark; and moderator Adrian Ellis, founder and managing principal, AEA Consulting.

Keynote Speaker Marin Alsop, music director of the Baltimore Symphony Orchestra, addresses "Defining Community and Maximizing Opportunity."

One route to reinforcing community connectivity is through our work with young people, reaching across generations to build a better future through music.  A selection from the Peabody Award-winning HBO Family television series The Music in Me, featuring Nathan Chan, a cellist in the San Francisco Symphony Youth Orchestra will be featured.

The Opening Session places orchestras in a musical and societal perspective as we explore different musical genres through appearances by Amy Grant, Vince Gill, the Fisk University Jubilee Singers®, the Curb Youth Orchestra, and young fiddler Maddie Denton of Murfreesboro, TN, who will be featured in the HBO Family documentary The Music in Me2, A Family Special

All this will make this a stirring and tuneful session you won't want to miss!  Click here for full session.

The Opening Session is sponsored by NAMM

6:00pm-8:00pm
Convention Center
Level 2 Foyer, Hallway, and
Rooms 209-210
Opening Reception
Mingle with colleagues, presenters, and business partners at the opening reception. Refreshments, hors d’oeuvres and cash bar available. Open to all.

Open to all

Sponsored by Fisher Dachs Associates—Theatre Planning and Design
7:00pm-10:00pm
Offsite
National Friends of the League Dinner (by invitation only)
For Donors of $600 or more to the League's Annual Fund.

Sponsored by Steinway & Sons and Gaylord Hotels
7:30pm
Offsite
Marketing, Development, and Public Relations

Reception
By invitation only
Sponsored by SD&A Teleservices, Inc.

9:30pm
Renaissance Hotel
Belmont 3 and
Ryman 1
Songwriting Workshops
Write a hit in true Nashville style! Express your creativity through a unique collaboration and co-write a song with one of Nashville's hit-writing singer/songwriters. Experience first-hand the Nashville Chamber Orchestra's award winning and GRAMMY® nominated Kid Pan Alley education project! Read all about one songwriter/teacher, Jason Blume, on his web site at www.jasonblume.com.
9:30pm
Offsite
Almost Famous (35 and under)
You work in the music business… You are under 35... You have great ideas about the future of orchestras and want to share them with your equally open-minded peers, free from the prying eyes of "authority" and "tradition"... This laid back, late night off-site session on Wednesday, June 20 is your chance! Contact Anastasia Boudanoque (aboudanoque@symphony.org; 646 709 6910) or Jayson Greene (jgreene@symphony.org; 518-810-6257) for details.

Sponsored by Young Concert Artists, Inc. and The J. Stephen Turner Foundation

Thursday, June 21

7:00-7:45am
Renaissance Hotel
Belmont 1 and
Belmont 2
Yoga*
Relax and renew with some early morning yoga! A great opportunity to stretch, strengthen, and clear your mind. All levels welcome.
7:30am-2:00pm Exhibit Area and Internet Café Open
7:30am-8:45am Continental breakfast available in the Exhibit Area
9:00am-10:15am
Renaissance Hotel
Ryman 1
Marketing, Meeting Groups 1 and 2, and Public Relations

The Future of the Newspaper Industry
With Douglas McLennan, editor, ArtsJournal.com; John Pitcher, managing editor, Nashville Scene; Mark Silverman, editor and vice president/content and audience development, Tennessean; and Tim Smith, music critic for the Baltimore Sun and president of the Music Critics Association of North America, Inc.

Renaissance Hotel
Ryman 2
Marketing, Meeting Groups 3–8

Trends in Telemarketing

10:30am-Noon
Renaissance Hotel
Ryman 1
Marketing, Meeting Groups 1 and 2

Branding and Identity with Roger Sametz

Renaissance Hotel
Ryman 2
Marketing, Meeting Groups 3–8

Wins and Losses

12:15pm-1:45pm
Renaissance Hotel
Classical
Marketing, Meeting Groups 1 and 2

Luncheon
By invitation only
Sponsored by Target Resource Group

12:15pm-1:45pm LUNCHES
Grab lunch and visit with your business partners in the Exhibit Area.
2:00pm Exhibit Area and Internet Café Close
We encourage all delegates and business partners to attend this important plenary session.
2:00pm-5:00pm
Renaissance Hotel
Grand Ballroom,
Center and West
Plenary Session:
"Engaging Art: Research, Practice, and Innovation"

Bring your laptop to join the live online discussion at this session!

Bill Ivey, former chairman of the National Endowment for the Arts, and Steven Tepper, a prominent cultural policy scholar and sociologist, the co-editors of "Engaging Art: The Next Great Transformation of America's Cultural Life" and researchers Lynne Conner and Vanessa Bertozzi will present key findings focusing on the newest data around arts engagement and usage. Brent Assink, executive director, San Francisco Symphony; Clive Gillinson, executive and artistic director, Carnegie Hall; and Gerard McBurney, artistic programming advisor, Chicago Symphony Orchestra, will respond, providing a window into the practical implications of this information. Delegates will have the opportunity to respond to the findings, exploring their implications for our orchestras.

Sponsored by BMI, The Wallace Foundation, and Curb Records

5:15pm-6:15pm
Convention Center
Room 201,
Rooms 204—206,
Rooms 208, 209
and 210
*NEW this year! INNOVATIONS EXPO
Orchestras everywhere are doing original and stimulating work. New at Conference this year is the INNOVATIONS EXPO, a forum where innovative projects, presented by their owners, will be showcased. You will have a choice to view one hour-long presentation or several shorter roundtable discussions on different programs.

Click here for a full list of topics covered.

6:15pm-8:00pm Dine-Arounds
Make new friends and enjoy Nashville's fine restaurants at a Dine-Around this evening. Sign-up sheets will be on the bulletin board next to the Registration Area all day on Wednesday and Thursday, and at the Conference Orientation on Wednesday at 1:15 pm. Sign up for the restaurant or group that appeals to you, then meet in the hotel lobby at the time specified on the form. Dine-Arounds are pay-your-own-way.
8:00pm
Laura Turner Concert Hall, Schermerhorn Symphony Center
Nashville Symphony Concert*
Leonard Slatkin, conductor
Peng Peng, piano
Joan Tower
Franz Liszt
Made in America
Piano Concerto No. 1 in E-flat Major
Modest Mussorgsky/
compiled by Slatkin
Pictures at an Exhibition
† Ms. Tower's work is part of Ford Made in America, made possible by
Ford Motor Company Fund. Additional funding is provided by the
National Endowment for the Arts.
Gold Baton Award
Presented posthumously to Kenneth Schermerhorn, accepted by Martha R. Ingram.
The League’s highest honor, the Gold Baton Award, is presented annually in recognition of an individual or organization whose distinguished service to music and the arts has had national impact and significance.
Immediately following the concert Insights on the Acoustics of Schermerhorn Symphony Center
Meet at the front of the orchestra seating area to hear acousticians Christopher Blair, Paul Scarbrough, and C. Russell Todd from Akustiks, LLC.

Sponsored by Akustiks, LLC
Post Concert Tune-Up Party
Open to all. Mingle with colleagues and friends at the Tune-Up Party. Your name badge serves as your admission.

Sponsored by the Nashville Symphony and Culinaire

Friday, June 22

7:00-7:45am
Renaissance Hotel
Belmont 1 and
Belmont 2
Yoga*
Relax and renew with some early morning yoga! A great opportunity to stretch, strengthen, and clear your mind. All levels welcome.
7:00am-8:15am Continental breakfast available in the Exhibit Area
7:00am-Noon and 1:45pm-5:00pm Exhibit Area and Internet Café Open
8:30am-9:45am
Renaissance Hotel
Ryman 1
Marketing, Meeting Groups 1 and 2, and Public Relations

Points of Contact with Your Audience

Renaissance Hotel
Ryman Room
Marketing, Groups 1 and 2, and Public Relations

"Wins & Losses"

Renaissance Hotel
Ryman 2
Marketing, Meeting Groups 3–8

Branding and Identity with Roger Sametz

9:45am-10:30am
Convention Center Foyer and Hotel Grand Ballroom East
Sponsored Coffee Breaks in Exhibit Area
Join your business partners and colleagues over coffee in the exhibit area between sessions.
Choose from six Orchestra Toolbox (T) or Perspectives (P) sessions, including:
10:30am-11:45am These sessions are open to all orchestra personnel, business partners/exhibitors
Renaissance Hotel
Music City Ballroom
Innovation—It Doesn't Just Happen (T)
This session examines the influence of organizational culture, barriers and constraints, and introduces a practical framework you can use to improve your organization's capacity to innovate.

Presenter: David A. Owens, P.E., Ph.D. clinical professor of management and innovation, Vanderbilt University, and leader, National Arts Strategies seminars on "Leading Innovation."

Especially recommended for executive directors, staff, volunteers, board members

Convention Center
Room 206
Subscriptions: Dead or Alive? (P)
Danny Newman published his now-legendary book Subscribe Now! in 1977, and changed the way we market. But does Subscribe Now! say anything to us today? On the 30th anniversary of this landmark book, New York Philharmonic marketing director David Snead and a panel of fellow experts discuss and debate the classic subscription model and its relevance today.

Panelists: David Snead, director of marketing, New York Philharmonic; Douglas W. Kinzey, president, Audience Strategies for the Arts, Inc.; Michael Pastreich, executive director, Elgin Symphony Orchestra

Especially recommended for executive directors, musicians, conductors, artistic administrators, board members, marketing, public relations, general managers, business partners, development, operations

Convention Center
Room 204
Take Action: The Future of Orchestras is Education Today (T)
Every individual involved with orchestras can do more to support the re-birth of music education. Orchestras can raise their voices and use their civic clout when local education priorities are debated. Learn how your orchestra's board members, volunteers, staff, and musicians can take action to revitalize music education in our schools and communities. The future of our art form and artists may depend on it.

Moderator: Henry Fogel, president, American Symphony Orchestra League
Panelists: Sandra Ruppert, senior associate for research and policy, Arts Education Partnership; Sandra Kilpatrick Jordan, strategic partnerships, public affairs and government relations, NAMM; Charles Burke, director of education, Detroit Symphony Orchestra; B.J. Adler, executive director, Alliance for Young Artists & Writers

Especially recommended for executive directors, education/community, musicians, conductors, board members, public relations, business partners, youth orchestra personnel, volunteers

Convention Center
Room 205
The Music Business: Adapting to a Changing Landscape (P)
Classical music is just a slice of the overall music business world. What might the changing tastes and habits of music consumers tell us about our current and future audiences—and what does it mean for you? Hear from some of Nashville's top music business thinkers about consumer trends, the future of electronic media, and how potential audiences engage with music when they're not in the concert hall.

Moderator: Douglas McLennan, editor, ArtsJournal.com
Panelists: Daryl Friedman, vice president, advocacy & government relations, National Academy of Recording Arts & Sciences; Mark Montgomery, CEO, echomusic; Alan D. Valentine, president and CEO, Nashville Symphony; George Flanigen, co-founder, Deaton Flanigen Productions

Especially recommended for executive directors, musicians, conductors, artistic administrators, board members, marketing, public relations, general managers, development, operations, volunteers, youth orchestra personnel, business partners

Renaissance Hotel
Belmont 1-2
Ticketing Solutions for Tomorrow (T)
Imagine the possibility of totally wireless ticketing transactions, up to the minute updates on ticket availability to your subscribers PDA or cell phone, or ticket scanning technology that makes standing in entry lines a thing of the past. You'll leave this session with a new understanding of how integrated ticketing solutions can help expand your audiences and primed to ask the right questions when you're shopping for a new ticketing solution.

Moderator: Tom Tomlinson, project director, Atlanta Symphony Center
Panelists: Brian Feldman, client development manager, Tessitura Software-Impresario L.L.C.; Robert Friend, vice president, sales and marketing, Choice Ticketing Systems; Charlie Wade, vice president, marketing and communications, Atlanta Symphony Orchestra

Especially recommended for development directors, executive directors, marketing, general managers, business partners, youth orchestra personnel

Convention Center
Rooms 209-210
What Makes a Great Workplace Environment for Musicians? (P)
Arguably a great workplace environment is one characterized by a sense of common purpose, positive relationships among stakeholders, and an overriding sense of pride in delivering work at the highest level. Isn't this aspiration one shared by musicians, staff, board, and volunteers? What can we do to create the common ground that makes our shared aspiration the norm?

Speakers: Laura Brownell, executive director, Symphonic Services Division, American Federation of Musicians; Bruce Ridge, chair, ICSOM; Tom Fetherston, president, ROPA; Carla Johnson, president and executive director, Virginia Symphony

Especially recommended for executive directors, education/community, musicians, conductors, artistic administrators, board members, public relations, general managers, development, operations, volunteers

10:30-11:45am
Various rooms, check Volunteer listings for full details
Volunteer Leadership Sessions
12:00pm Exhibit Area and Internet Café Close
12:00pm-1:30pm Conference Luncheon*
Keynote Speaker Martha R. Ingram, chair, Nashville Symphony board of directors, will discuss "The Sustainability of the Arts."  This is a great opportunity to take a breather in between your meetings, and relax with your colleagues over lunch.

Sponsored by Artsmarketing Services Inc.
1:45pm-5:00pm Exhibit Area and Internet Café Open
Choose from six Orchestra Toolbox (T) or Perspectives (P) sessions, including:
1:45pm-3:00pm These sessions are open to all orchestra personnel, business partners/exhibitors
Convention Center
Room 206
Beyond Your Website: New Ideas for Online Communications (T)
So what's the big deal about podcasting? Blogs? Vlogs? RSS? Whether you're a "newbie" or a seasoned pro, in this session, you will learn practical tips and get an overview of current and emerging electronic communications technology. Find out how to take advantage of Web 2.0, collaborative communications, and user-generated content and how to best use each to reach your audience.

Presenter: Sarah Bruning, public affairs manager, Carnegie Hall
Moderator: Julia Kirchhausen, vice president of communications, American Symphony Orchestra League

Especially recommended for executive directors, education/community, conductors, artistic administrators, marketing, public relations, general managers, business partners, operations, youth orchestra personnel

Convention Center
Room 204
Creating an Orchestra—Community Connection (P)
As orchestras amplify their civic value, we examine the meaning of community service. We may view an excellent subscription concert as an example of service to the community, but does the general public? Conversely, some of the most "successful" community engagement programs may never produce ticket-buyers. How does an orchestra position the balance of its artistic and charitable activities to communicate its civic value?

Moderator: Jonathan Katz, chief executive officer, National Assembly of State Arts Agencies
Panelists: Ryan Fleur, president & CEO, and Dan Poag, board chair, Memphis Symphony Orchestra; Lucas Richman, music director and conductor, Knoxville Symphony Orchestra; Tom Bennett, executive director, South Dakota Symphony

Especially recommended for executive directors, education/community, musicians, conductors, artistic administrators, board members, public relations, business partners, development, youth orchestra personnel

Renaissance Hotel
Music City Ballroom
Leadership: The Next Generation (P)
New and talented leadership is essential for any organization to thrive—both on the staff and the board level. Board members who represent "next generation" leadership are part of this equation. What are the particular challenges and opportunities as we see emerging leaders on the executive and board level? What are their expectations for interaction with one another, for the artistic and organizational performance of the orchestra, and for changing relationships with the wider community?

Moderator: Henry Fogel, president, American Symphony Orchestra League
Panelists: Chris Abele, board chair, and Mark Hanson, president and executive director, Milwaukee Symphony Orchestra

Especially recommended for executive directors, board members, development, youth orchestra personnel

Renaissance Hotel
Belmont 1-2
New Music: Tapping into the New Commissioning Community (T)
Want to commission a new work find a way to engage your community at the same time? Come and learn about the growing trends in individual patronage, grass-roots collectives, and co-commissioning; take home new tools to help you identify, recruit, and commission new works for your orchestra.

Moderator: Heather Hitchens, president, Meet The Composer
Panelists: Leonard Slatkin, music director of the National Symphony Orchestra, music advisor, Nashville Symphony, and principal guest conductor of the Los Angeles Philharmonic at the Hollywood Bowl; Andrea Laguni, executive director, Los Angeles Chamber Orchestra; Connie Linsler Valentine, executive director, Nashville Chamber Orchestra

Especially recommended for executive directors, education/community, musicians, conductors, artistic administrators, marketing, general managers, operations, youth orchestra personnel, music publishers

Convention Center
Room 205
Volunteers and Staff: Maximizing the Relationship (P)
A well-functioning partnership between orchestra volunteers and professional staff can bring significant value to your orchestra in a number of ways. Clarity around roles and responsibilities can help ensure that the projects are efficiently managed, lead to success, and bring pride and satisfaction to all involved. Hear from two volunteer/staff teams that work together at the highest level, and see results for their orchestras that can serve as models for others.

Moderator: Alan Jordan, executive director, Vermont Symphony Orchestra
Panelists: Susan Williams, director, and Charles Cagle, president, Nashville Symphony Orchestra League; Brenda Nienhouse, executive director, Spokane Symphony Orchestra; Peggy Springer, treasurer, Spokane Symphony Orchestra Associates

Especially recommended for executive directors, board members, development, volunteers

Convention Center
Rooms 209-210
What is the Future of Pops? (P)
Superstars, thematic programming, orchestra centered concerts, multi-media extravaganzas, concerts without orchestra—it's a big pops world out there. What are the trends, and what artists and projects will keep your pops audiences begging for more?

Moderator: Kendra Whitlock, general manager, Baltimore Symphony Orchestra
Panelists: Shelly Fuerte, director of artistic planning, San Diego Symphony; Jim Mancuso, director of special programs, Nashville Symphony; Randy Chaplin, president, Chaplin Entertainment

Especially recommended for executive directors, musicians, conductors, artistic administrators, public relations, general managers, business partners

3:00pm-3:45pm Sponsored Afternoon Breaks in the Exhibit Area
Enjoy a beverage and light snack and network with your business partners in the exhibit area between sessions.
3:45pm-5:00pm
Renaissance Hotel
Ryman 1
Marketing, Meeting Groups 1 and 2, Public Relations, and Development, Meeting Group 1

Corporate Sponsorships: Maximizing Return and Exposure for All
With Heather Vincent, Bank of America and Diane Knoepke, IEG Advisory Services

Renaissance Hotel
Gospel
Marketing, Meeting Groups 3–8

Converting Single Ticket Buyers to Subscribers

5:00pm Exhibit Area and Internet Café Close
5:30pm-7:30pm
Renaissance Hotel
Grand Ballroom,
Center and West
Awards Celebration and Reception
Celebrate the field's achievements.

Celebration sponsored by CCS
Reception sponsored by ASCAP
8:00pm
Laura Turner Concert Hall, Schermerhorn Symphony Center
NASHVILLE CHAMBER ORCHESTRA*
Paul Gambill, conductor
Gilles Apap, violin
John Jorgenson, guitar
Laurence Kaptain, cimbalom
Pablo de Sarasate Gypsy Airs (Zigeunerweisen)
Carl Marsh and John Jorgenson Istiqbal featuring Gypsy jazz guitar, cimbalom, and violin
[world premiere—commissioned by the NCO]
Don Hart and John Jorgenson Tarantella and Reverie
featuring Gypsy jazz quartet
David Balakrishnan Trishula
[world premiere—commissioned by the NCO]
Zoltán Kodály Dances of Galanta
In the Nashville Chamber Orchestra's typical Music Without Boundaries style, three virtuoso soloists share the stage with the NCO to bring to life the fiery music of the Gypsies, including a new work featuring the cimbalom, the national instrument of Hungary. Plus, NCO Music Alive Composer-in-Residence David Balakrishnan's new work for violin soloist draws inspiration from the origins of Gypsy music in the evocative rhythms and melodies of northern India. Exuberance!
Immediately following the Concert Insights on the Architectural Design of Schermerhorn Symphony Center
Meet at the front of the orchestra seating area with design architects David M. Schwarz and Craig P. Williams from David M. Schwarz/Architectural Services, Inc.

Sponsored by David M. Schwarz/Architectural Services, Inc.
9:30pm Nashville Symphony Recommends*
Fun things to do while you're in Nashville!
10:30pm Songwriting Workshops
Write a hit in true Nashville style! Express your creativity through a unique collaboration and co-write a song with one of Nashville's hit-writing singer/songwriters. Experience first-hand the Nashville Chamber Orchestra's award winning and GRAMMY® nominated Kid Pan Alley education project! Read all about one songwriter/teacher, Jason Blume, on his web site at www.jasonblume.com.

Saturday, June 23

9:00am-12:30pm
Renaissance Hotel
Grand Ballroom West
A Radical New Revenue Model for Orchestras
Drawing on the experiences of The Saint Paul Chamber Orchestra and the Pittsburgh Symphony, this workshop will reframe the discussion about the relationship between earned and contributed income, and will challenge many of the field's fundamental assumptions about the core economic engine for orchestras. By focusing on long-term patron relationships, and understanding the intertwined relationship between attendance, audience experience, and the reward of patron loyalty through contribution, orchestras can increase the number of households they serve and the frequency with which they serve them.
Afternoon Check out "Nashville Symphony Staff Recommends" for fun things to do in Nashville and great places to eat
8:00pm
Laura Turner Concert Hall, Schermerhorn Symphony Center
Bernadette Peters & the Nashville Chamber Orchestra
Tony Award-winning actress, singer, and comedienne Bernadette Peters sparkles with the NCO in an evening featuring songs from her signature Broadway shows.

Enjoy Nashville—Consider extending your stay to take advantage of all the city has to offer.*